Case Study
Client: Mala Mujer Clothing Brand
Industry: Fashion & Apparel
Role: Fashion Designer & Art Director
Deliverables: Fashion Design, pattern design, fabric selection, garment graphics, branding elements, and catalogue design.
The Challange
Mala Mujer is an independent fashion brand inspired by Mediterranean culture and feminine energy.
The goal was to design a collection that looked bold and felt authentic.
It needed to express freedom, humor, and self-confidence while staying true to the brand’s roots.
One of the strongest keys of the brand was its personality — expressed through funny and cheeky sentences printed on garments and packaging.
Phrases like “Do you believe in love at first sight, or do I need to pass again?” helped the brand stand out and connect emotionally with its audience.
These quotes became part of its identity and made Mala Mujer instantly recognizable.
The Process
I worked closely with the design and marketing teams to shape the visual and verbal language of the brand.
Together, we curated the signature phrases that captured its playful, confident tone and integrated them into every design element.
Visually, I created vibrant color palettes, bold typography, and original patterns that reflected the brand’s Mediterranean spirit.
The focus was on harmony between text and design — ensuring each piece felt both stylish and expressive.
I also designed catalogues, garment graphics, and promotional visuals that kept the brand’s humor alive while maintaining elegance and consistency.
The Outcome
The result was a collection that perfectly represented Mala Mujer’s bold and fun personality.
The combination of strong visuals and witty quotes made the brand feel unique, relatable, and empowering.
Customers connected not only to the design but also to the attitude behind it.
Mala Mujer’s identity became a mix of style and storytelling — turning fashion into a conversation.
TECHNICAL SKILLS
Illustrator
Photoshop
Photography
COPYRIGHT
Freelancer
Tarifa (Spain)
Skills Used
