Case Study
Company: Signpac
Industry: Education / Corporate Signage / Manufacturing
Role: Senior Graphic Designer
Deliverables: Catalogue design, signage, marketing materials, print collateral, and digital assets
The Challange
Signpac is an Australian company specializing in school and business signage solutions, offering everything from exterior signs to promotional displays.
The goal was to create cohesive, high-quality marketing and print materials that reflected the brand’s reliability, attention to detail, and visual consistency across multiple product lines.
The challenge was to modernize the company’s presentation while keeping the design clear and functional for a diverse audience — from school principals to corporate clients.
The Process
As Senior Graphic Designer, I led the redesign of Signpac’s main product catalogue and associated marketing materials.
The project involved organizing a large volume of product data into a clean, visually structured layout that balanced usability and aesthetic appeal.
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I developed:
- A modular catalogue design system for easy updates and scalability
- Product page templates featuring clear hierarchy, icons, and photography
- Corporate brochures and flyers for both print and digital distribution
- Event and signage mockups for marketing campaigns
The visual direction used a consistent brand color palette, modern typography, and grid-based design — ensuring clarity and brand alignment across all assets.
The Outcome
The updated catalogue and marketing materials positioned Signpac as a professional, trustworthy partner for schools and businesses.
The cleaner layout and refreshed visuals improved both usability and brand perception, helping sales teams present products with confidence and style.
The project reinforced Signpac’s credibility in the education and signage industry, showing that design quality can enhance trust even in highly functional materials.
TECHNICAL SKILLS
Illustrator
Photoshop
COPYRIGHT
Signpac
Sydney (Australia)
Skills Used
“Cristina has excelled in this role, displaying an excellent understanding and has brought with her a great talent of design to Signpac. Cristina possesses a “can do” attitude and always took on all tasks with positive energy. Cristina’s engaging personal style enables her to interact effectively with staff and clients. Proactive with her designing, she takes initiative to go beyond the expected parameters of her job. I would not hesitate to re-employ Cristina should the opportunity arise.”
