Brand Design Strategies for Sydney Businesses

Ubicar – Branding & Marketing Design for Insurance Technology

Client: Ubicar
Industry: Technology / Car Insurance / Mobile App
Role: Graphic Designer & Marketing Specialist
Deliverables: Brand collateral, digital marketing design, social media content, and visual communication strategy

The Challange

Ubicar is an Australian insurtech company transforming the car insurance experience through smart driving data and mobile technology.
The brand needed a fresh, trustworthy, and tech-driven design language to connect with a modern audience while standing out in a conservative industry.

The challenge was to communicate innovation and safety at the same time — balancing a tech-forward image with the emotional side of trust, community, and simplicity.

The Process

I collaborated with the marketing and creative teams to design a consistent visual system across print and digital media.
We developed a clean, modern, and approachable look — combining minimalist layouts, geometric shapes, and a bold color palette that reflected both technology and motion.

I designed:

Digital marketing materials for campaigns and app launches
Social media content promoting user engagement and education
Presentation decks and sales materials for investors and partners
Print assets such as event displays and merchandise graphics

Every piece followed Ubicar’s tone: modern, safe, and innovative, with strong emphasis on clarity and trust.

The Outcome

The new visual direction helped Ubicar strengthen its presence in the competitive insurtech market.
The refreshed marketing visuals increased brand consistency across all communication channels, supporting user trust and recognition.

Ubicar’s brand evolved into a clean, forward-thinking identity that mirrored its mission — to make insurance smarter and safer through technology.