Case Study
Client: DosDos Jewellery
Industry: Fashion / Jewellery / eCommerce
Role: Art Director & Graphic Designer
Deliverables: Brand identity, packaging design, website visuals, social media strategy, and digital content creation
The Challenge
DosDos is a contemporary jewellery brand offering minimalist yet expressive pieces designed for modern women.
The challenge was to create a visual identity and digital presence that reflected elegance, simplicity, and emotional connection — aligning with the brand’s philosophy of everyday luxury.
The main goal was to develop a consistent and elevated design system across branding, packaging, and online communication, making the experience feel cohesive from the first unboxing to the digital touchpoints.
The Process
As Art Director, I worked closely with the brand’s founders to define the creative direction and tone of voice.
We developed a clean and feminine aesthetic, combining warm neutrals, tactile textures, and timeless typography.
My contributions included:
- Designing the brand identity and logo system
- Creating packaging concepts that reflected elegance and sustainability
- Developing visual guidelines for photography and eCommerce presentation
- Designing social media templates and campaign visuals
- Supporting the website design with art direction for layout, typography, and color palette
The design emphasized minimalism and emotional storytelling — letting the jewellery itself remain the hero while creating an instantly recognizable brand experience.
The Outcome
The final result was a brand that felt refined, modern, and emotionally engaging.
DosDos achieved a strong visual presence across online and offline platforms, increasing brand recognition and customer engagement.
The cohesive aesthetic elevated its perception in the market and positioned the brand as a go-to destination for modern, affordable luxury jewellery.
TECHNICAL SKILLS
Illustrator
Photoshop
Photography
Web development
COPYRIGHT
Freelancer
Seville (Spain)
Skills Used
