Case Study
Company: LuxeLED
Industry: Lighting & Interior Design
Role: Art Director & Catalogue Creator
Deliverables: Product catalogue design, design system templates, brand collateral, digital marketing materials, and art direction
The Challange
LuxeLED needed a comprehensive product catalogue that showcased its wide range of lighting solutions while maintaining a premium, design-focused image.
The main challenge was to present detailed technical information — specifications, features, and visuals — in a way that felt elegant, clear, and aligned with the brand’s identity.
The Process
I led the art direction and design of LuxeLED’s main catalogue, developing a modular layout system that organized every product’s technical details, features, and visuals with precision and readability.
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To support future scalability, I designed editable templates that allowed the team to easily add new products or create localized versions for other branches — including the Abu Dhabi office, which now uses the same system to produce its own catalogues.
Additionally, I created supporting marketing materials for both print and digital use — including brochures, ads, and promotional visuals — ensuring visual consistency across all platforms.
The Outcome
The new catalogue became a key sales and marketing tool for LuxeLED, significantly improving how the brand presents its products to clients and partners.
The refined design system improved usability, efficiency, and brand perception, positioning LuxeLED as a premium and forward-thinking lighting company.
TECHNICAL SKILLS
Illustrator
Photoshop
Indesign
COPYRIGHT
LuxeLED
Sydney (Australia)
Skills Used
