Case Study
Company: Salting Reus & Salting Girona
Industry: Entertainment & Sports – Trampoline Parks
Role: Graphic Designer & Marketing Designer
Deliverables: Branding materials, marketing campaigns, social media design, brochures, menus, posters, gift cards, and business collateral
The Challange
Salting Reus and Salting Girona are two trampoline and leisure parks designed for fun, movement, and active experiences for families, friends, and corporate groups.
The challenge was to develop a complete set of marketing and branded materials for both parks, maintaining the visual identity of the Salting brand while adapting it to the unique personality and needs of each location.
The design needed to be dynamic, energetic, and family-friendly, while also being functional and easy to update for ongoing promotions and campaigns.
The Process
I worked closely with both teams in Reus and Girona to create a wide range of branded materials that captured the energy and excitement of the parks.
Key tasks included:
- Marketing & Promotional Design: Posters, roll-ups, and brochures for birthdays, events, and group bookings.
- Menus & Collateral: Designed printed menus and signage for cafés and food areas, aligning with the brand’s playful style.
- Digital Design: Created social media templates and visual campaigns to promote offers, events, and new activities.
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- Gift Cards & Business Collateral: Designed branded cards for hourly jump passes, business cards, and loyalty materials.
- Brand Adaptation: Updated and adapted the existing branding to ensure consistency while introducing fresh layouts and creative variations suited to each park.
All designs were created using the brand’s color palette and visual system, ensuring every piece stayed on-brand while keeping content dynamic and engaging.
The Outcome
The new visual materials unified the brand presence across both parks, enhancing communication and creating a cohesive customer experience — from digital promotion to on-site interaction.
The adaptable templates and refreshed visuals allowed Salting’s internal team to continue producing materials efficiently while maintaining design consistency.
Both Salting Reus and Girona now communicate a more vibrant, professional, and recognizable brand identity, reinforcing their position as leading leisure destinations in their regions.
Impact
Designed and produced over 20+ branded materials across two park locations.
Improved brand consistency and visual impact across print and digital media.
Strengthened customer engagement through colorful, energetic design.
Delivered adaptable templates for future campaigns and seasonal updates.
TECHNICAL SKILLS
Illustrator
Photoshop
COPYRIGHT
Macredi 2.0
Reus (Spain)
Skills Used
“Cristina has excelled in this role, displaying an excellent understanding and has brought with her a great talent of design to Signpac. Cristina possesses a “can do” attitude and always took on all tasks with positive energy. Cristina’s engaging personal style enables her to interact effectively with staff and clients. Proactive with her designing, she takes initiative to go beyond the expected parameters of her job. I would not hesitate to re-employ Cristina should the opportunity arise.”
