Case Study
Client: B-Free & Pacha Group
Industry: Hospitality, Lifestyle, Fashion & Events
Role:Art Director (Social Media, Graphic Design, Fashion Designer & Multimedia Specialist)
Deliverables: Branding, Event Campaigns, Social Media Content, Fashion Design, Uniforms, Merchandise, Poster Design, Motion Graphics, Promotional Materials
The Challange
As part of the world-renowned Pacha Group, B-Free needed a bold, cohesive and energetic visual identity for its events, nightlife promotions, and brand-driven experiences.
The challenge was to create a design system flexible enough to work across:
- Large-scale nightlife events
- Uniforms and fashion merchandise
- Social media campaigns
- Posters, flyers and print advertising
- Branded experiences inside the clubs and VIP areas
This was especially important for Pacha La Pineda, one of the biggest nightclubs in Europe, capable of hosting over 5,000 people — demanding strong visuals with immediate impact.
The Process
As Art Director, I led the creative direction across branding, marketing and fashion design, developing a unified aesthetic inspired by the iconic Pacha Ibiza brand while giving the local venues their own identity.
My responsibilities included:
Branding & Campaign Art Direction
- Design of event posters, flyers, and promotional material for weekly and special events
- Visual systems for both Pacha and La Cage, blending bold colours, typography and photography
- Creation of digital content, animated visuals and social media campaigns
.
Fashion & Merchandise Design
In addition to graphic design, I developed multiple fashion pieces for the brand, including:
- Staff uniforms — custom T-shirt designs worn by the Pacha La Pineda team
- Giveaway T-shirts — exclusive designs for themed parties at Pacha and La Cage
- Fashion garments for sale — branded clothing and lifestyle pieces sold in the official Pacha store
These designs needed to align with the iconic Pacha style while remaining modern, wearable and attractive to an international audience.
On-Site Brand Presence
- Vinyls, posters and large-format graphics inside the club
- Visual identity for themed nights and touring events
Marketing assets for collaborations with lifestyle brands
The Outcome
The refreshed design direction helped B-Free and Pacha Group elevate their presence across digital, print, and fashion channels.
Results included:
- Stronger brand recognition across events and merchandise
- Increased engagement through cohesive social campaigns
- A more premium and unified visual experience inside the venues
- Fashion pieces that became favourites among staff and party guests
- Merchandise that contributed to brand loyalty beyond the nightclub
The combined branding + fashion + digital approach reinforced Pacha’s connection with its stylish, international community, keeping the essence of Ibiza alive across every touchpoint.
TECHNICAL SKILLS
Illustrator
Photoshop
COPYRIGHT
Pacha La Pineda
Tarragona (Spain)
Skills Used
