Educational Displays That Enhance Marine Education

Dolphinarium Aquopolis – Visual Communication & Event Design

Case Study

Client: Dolphinarium Aquopolis
Industry: Tourism, Entertainment, and Marine Parks
Role: Graphic Designer & Visual Marketing Specialist
Deliverables: Brand materials, event graphics, promotional signage, educational display design, and marketing content

The Challenge

Dolphinarium Aquopolis is a major attraction that combines marine life education with entertainment experiences for families and visitors.
The goal was to refresh the visual communication and marketing materials to make the park’s identity feel more modern, engaging, and family-friendly — while still respecting the environmental and educational values at its core.

The main challenge was to create visuals that worked both commercially and educationally, appealing to a wide audience while promoting awareness and care for marine life.

The Process

I collaborated with the marketing and event teams to design a new visual approach that balanced fun and professionalism.
The creative direction focused on vivid colors, fluid shapes, and ocean-inspired imagery, building a cohesive identity that translated well across digital and print formats.

My role included:

Designing event graphics and large-scale signage for special shows and activities
Developing promotional posters, brochures, and billboards to attract visitors
Creating educational panels and display boards explaining marine life and sustainability topics
Supporting marketing campaigns through visual content for web and social media

Each piece was carefully designed to guide visitors through an immersive experience — from the entrance signage to event zones and digital promotions.

The Outcome

The updated visuals gave Dolphinarium Aquopolis a consistent and dynamic image that connected with families and tourists.
Attendance increased during the campaign period, and the brand gained a more polished and memorable presence both on-site and online.

The combination of playful design and clear educational messaging helped reinforce the park’s reputation as a destination that entertains while raising awareness about marine conservation.