Case Study
Client: La Comercial Cash
Industry: Retail / Wholesale
Role: Art Director & Graphic Designer
Deliverables: Brand identity, logo design, visual system, signage, POS displays, catalogues, and digital marketing materials
The Challange
La Comercial Cash, a wholesale and retail business, needed a strong visual identity that reflected its reliability, scale, and accessibility.
The brand had grown rapidly but lacked a unified visual language across its physical stores and promotional materials.
The challenge was to create a cohesive identity system — from the logo and branding to in-store and digital touchpoints — that built recognition and trust among customers and suppliers.
The Process
I started with the logo design, developing a clean, bold wordmark that conveyed strength and simplicity.
The color palette combined vibrant red and neutral tones, symbolizing both energy and professionalism — ideal for a retail environment.
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From there, I expanded the identity into a modular branding system that could adapt easily to promotions, catalogues, and signage.
I designed:
- Logo and secondary lockups for different store formats
- Brand guidelines (colors, typography, iconography)
- Point-of-sale (POS) materials and in-store signage
- Promotional catalogues and flyers
- Digital banners and social media templates
Working closely with the marketing team and printers, I ensured visual consistency and print quality across all materials — maintaining brand integrity from the screen to the store.
The Outcome
The new identity unified La Comercial Cash’s presence across all locations and media.
Customers immediately recognized the refreshed logo and signage, and the standardized promotional system simplified production for internal teams.
The result was a modern, trustworthy, and scalable brand identity that reflects the company’s growth and retail leadership.
TECHNICAL SKILLS
Illustrator
Photoshop
COPYRIGHT
Freelancer
Seville (Spain)
Skills Used
Cristina has shown professional behaviour, always helping to create our needs with the ideas we give her but improving them. We love how the branding looks and we will still counting with her for future freelance jobs as we are so happy with her work. We strongly recommend her for branding jobs.
